Thermora Paid Social — Foundation Sprint

This is the central hub that owns all ad accounts, pixels, and page access.

1. Go to business.facebook.com/overview
2. Click Create Account
3. Fill in:

   Business name	Meribel Health (or FAST Clinical — whichever entity owns billing)
   Your name	Person creating the account (becomes first admin)
   Business email	Company email, not personal

4. Complete email verification
5. Note your Business Manager ID (Settings → Business Info → number like 123456789012345)
6. Add at least one other admin (Settings → People → Add People → Full Control) — don't be single-keyed

1. In Business Manager → Settings → Accounts → Ad Accounts
2. Click Add → Create a New Ad Account
3. Fill in:

   Account name	Thermora | Seattle | Paid
   Time zone	Pacific Time (US & Canada)
   Currency	USD

4. Go to Settings → Payment Settings in the new ad account
5. Add Meribel's payment method (credit card or bank account)
6. Set monthly spending limit: $5,500 (10% buffer above $5K monthly plan)

All Meta ads must run from a Facebook Page. Instagram is required for placements across Reels, Stories, and the Instagram feed. Neither exists yet for Meribel / FAST / Thermora.

Option A — Your team creates them (recommended if you want to own the credentials from day one):

1. In Business Manager → Settings → Accounts → Pages
2. Click Add → Create a New Page
3. Fill in:

   Page name	Thermora by FAST Clinical
   Category	Medical Device Company (or Medical Procedure)
   Description	Keep short and factual — MH-1 will optimize later

4. Add a profile image (Thermora logo from brand library) and a cover photo — placeholders are fine
5. For Instagram: download the Instagram app → create account (@thermora or @thermorahealth — check availability) → convert to Business Account (Settings → Account → Switch to Professional → Business) → connect to the Facebook Page you just created
6. In Business Manager: Settings → Accounts → Instagram Accounts → Add → connect the new account

Option B — MH-1 creates them for you:

If you'd prefer, let Sam know and we'll create the Page and Instagram account under your Business Manager once partner access is granted. You retain full ownership — we just handle the setup. Just confirm the preferred handle (@thermora vs @thermorahealth vs something else).

This gives the MH-1 team the ability to build campaigns, install tracking, create pages (if Option B above), and optimize — without owning your assets. Revocable at any time.

1. In Business Manager → Settings → Partners
2. Click Add → Give a Partner Access to Your Assets
3. Enter the MarketerHire Business Manager ID (Sam will provide this)
4. Assign access:

   Ad account	Manage Campaigns (full)
   Facebook Page	Manage Page (full)
   Instagram Account	Manage Instagram Account (full)
   Pixel	Manage Pixel (full)

5. Click Submit — MH-1 accepts on our end

Full access is needed to create campaigns, configure pixel events, manage audiences, and install Conversions API. Meribel retains ownership of all assets.

The pixel tracks website activity (page views, form submissions, quiz completions). Create it now — MH-1 configures it once the website staging environment is ready.

1. In Business Manager → Events Manager (compass icon, left nav)
2. Click Connect Data Sources → Web → Meta Pixel
3. Name it: Thermora | Primary
4. Skip the installation step (MH-1 handles this via server-side Google Tag Manager)

MH-1 will configure these events — no action needed from your side:

Meta requires verification before running health-related ads. This takes 1–2 weeks — start as soon as the Business Manager exists.

1. In Business Manager → Settings → Brand Safety → Verifications
2. Look for Healthcare Advertiser or check if Meta prompts verification when a health ad is submitted
3. If prompted: provide business registration, website URL (fastclinical.com), and a description of the medical device / procedure

If you hit friction here, flag to Sam immediately — healthcare verification can vary by region and category.

Required for conversion tracking and ad optimization.

1. In Business Manager → Settings → Brand Safety → Domains
2. Click Add → enter: fastclinical.com
3. Choose DNS TXT record verification (easiest if you have registrar access)
4. Meta provides a TXT record value — add it at your domain registrar
5. Click Verify (can take up to 72 hours, usually faster)

If DNS access is with Shangqi/Hong's team, forward the TXT record value to them.